About Our Founder
About Our Founder
William E. Acuna is the driving force behind RANGE by William LLC, a brand built on passion, authenticity, and a love for the agriculture and the outdoors. William combines his small-town upbringing with the discipline and perspective he gained serving in the United States Air Force. This unique blend of experience shapes every aspect of RANGE by William, from product curation to community engagement.
Beyond the brand, William is launching an outdoors magazine aimed at celebrating adventure, craftsmanship, and the stories of those who live for life outdoors. Whether it’s designing innovative products, connecting with customers, or sharing the thrill of the great outdoors, William’s mission is simple: bring people closer to the land that nourishes them, the lifestyle, and the experiences that matter most.
Driven by creativity, authenticity, and a relentless work ethic, William continues to expand RANGE by William and inspire a community of outdoor enthusiasts who value quality, integrity, and exploration.